Mission Planning transforms the way that leadership teams think about strategy. It is a powerful operational tool that aligns people with organizational intent and provides a framework within which they can operate – with genuine freedom to succeed.

The process helps teams to truly understand the macro environment in which they operate; and gain an in-depth understanding of their competitors, their personalities and intended actions. The teams are forced constantly to consider factors through multiple lenses and encouraged to draw on their joint intellect, experience and creativity. It also establishes a dynamic, competitive mindset for participants.

The outputs are invaluable, providing:

• A clear vision and strategy.
• An outcome-focused mission and specified tasks for the coming financial year.
• Three concise maps overlaying information – environment, competition and own plan – related to the geographical market.