CASE STUDIES
McKinney Rogers’ Mission Leadership Enables Company to Improve Performance and Profit Growth Despite Industry-wide Decline

The client ranks among the top African organizations and this is widely regarded as one of the most respected companies in Africa.

The company experienced rapid growth during the six years leading up to 2008, and more than doubled company revenues. The company has maintained its growth trajectory by focusing on the profitable expansion of its services.

During this prosperous time, some of the people and systems in place were unable to keep pace with the expansion. This created a shortfall in the capabilities needed to fully support the transformation.

To address these issues, the CEO unveiled a new vision to transform the company, “To consistently be a Safe and Profitable Company that Guarantees World Class Service.” To make this a reality, the company would have to consolidate the business, and develop a winning leadership team with the ability to deliver the required ‘take-off’ in performance. The company selected McKinney Rogers to help it put into place the performance, processes and behaviors across multiple key divisions: Finance, Information Systems, Commercial, Technical, Human Resources & Administration, and Operations.
Applying their Mission Leadership approach – a business application of the military “mission command” strategy for highly effective execution despite changing environments – McKinney Rogers clarified the key tasks required for delivery of these goals, ensuring understanding and alignment at all levels and across all divisions.

Achieving High Performance Teams

McKinney Rogers conducted High Performance Team (HPT) workshops with 40 top senior executives. The objective was to align the company’s culture, people, processes and performance measurement while empowering individuals to be accountable for their specific tactics and results.

McKinney Rogers was able to take individuals out of their comfort zone and dissect the communication and management process. Applying real life problem solving scenarios, role-playing challenges and other techniques, the workshops were designed to establish a new HPT approach going forward for the teams. The workshops illuminated weaknesses and opportunities for improvement in the existing approach. Company employees became committed to new performance goals, as they developed both team and individual action plans, which ensured that the culture and new ways of working were all focused on becoming an HPT.

Mission Leadership Dashboard

A critical component of the McKinney Rogers solution was the development and execution of a dashboard that allowed the company to track and measure progress toward its goals in real-time. The company’s Mission Dashboard consists of five uniquely focused dashboards, which enable the company to monitor each individual activity, measure improvement and address obstacles proactively. By bringing this transparency to the process, and focusing everyone on the same metrics, the dashboard fosters alignment and interdependencies across the organization and improves accountability and confidence at all staffing levels. The insight gathered by the dashboard was then applied to deliver ongoing business performance coaching to the teams.
Working with McKinney Rogers, the organization was able to transform behaviors, and unleash innovative thinking from its talent, while improving team performance through greater cross-functional collaboration. As a result the company was able to increase the pace across the company and implement many of the organizational and infrastructural changes required to enable a steep take-off in performance. Despite very challenging operating conditions in the sector throughout 2009 and 2010, the client had increased both its operating profit and net margin by more than 2% in the face of decline across the industry.

“For our leadership teams the Dashboard has become the primary means of reviewing our business performance,” says the company’s, HR Director. “It is easy to use and provides updated information. Using it has become part of everybody’s normal business cycle. It is always up-to-date and entirely transparent. As a consequence, it enables us all to ‘stick-to-it,’ keeping the main goals and the contribution we make towards them firmly front-of-mind.”

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